I recently watched a very interesting interview with the CEO of Tupperware. He mentioned that he thought advertising was no longer a key factor in his business. This he mentioned was due to the large direct sales force he has all over the world selling his products. He felt, that people buy from people and more importantly; especially from people or brands that their friends recommend. We couldn’t agree more.
We are constantly asked do you see upward or downward output trends when it comes to appointment setting and total meetings set. The answer from our perspective is that we have seen a steady up-tick so far this entire year. We would estimate a 12-15% up-tick conservatively in the first four months. Part of this is due to the fact that we are growing as well as an organization; however we think it is safe to say that appointment setting is still a viable and relevant tactic, If not one of the most critical or most difficult to master within any organization (our biased opinion of course) with the best ROI out there.