Case Studies
Quality Service, Better Results, Bigger ROI
At Extended Presence, we focus on quality work, quality lead development and quality customer service. Most firms will focus solely on the pure number of dials being conducted and leads developed. We focus on the quality of your sales and lead generation campaigns, not just the quantity, leading to better results and more return on your investment.
With over 900 sales and marketing campaigns completed to-date, our results are based on experience. We continuously analyze the data and call metrics to adjust strategy real-time in order to improve campaign results and increase Return on Investment.
From our experience, clients have realized Return on Investment from 200% to 2000%.
U.K. Firm Looks to Extended Presence to Build U.S. Pipeline
A leading UK-based employee performance management firm hired Extended Presence to help obtain new Fortune 1000 clients in the U.S. Focused on select markets, EP secured 21 appointments in 60 days. Remarkably, the program had to be halted for several months because the U.S. sales team was busy closing deals from the appointments. Learn how EP delivered the desired results.
Extended Presence Achieves Stellar Results When Other Vendors Failed
Extended Presence was hired by the world’s leading provider of database software to help upsell new software products and services into installed accounts in the U.S. and Canada. EP secured 180 appointments with key decision makers in eight months (85% progressed to second appointments for the OEM’s top 25 resellers). Learn how EP achieved the impressive results.
Fast-growing software manufacturer seeks assistance with reseller recruitment strategy on a global basis
In mid 2012, a global security software manufacturer needed to find suitable prospective resellers in the U.S. and in key markets in Europe, Asia, Australia and the Middle East to help keep up with growing customer demand. Learn how Extended Presence identified a comprehensive list of potential resellers and gathered pertinent business intelligence and contacts for the manufacturer’s consideration. After determining the potentially viable resellers, Extended Presence reached out to secure appointments and achieved an impressive 16% acquisition rate.
Creation of lead nurturing database revives languishing long-term prospects and accelerates the sales pipeline
In late 2011, Premier IBM Business Partner, ProActive Solutions, wanted to create a lead nurturing database to concentrate more effort on accounts that were not being consistently touched or nurtured. Rather than spend the time and money to create these resources internally, learn how ProActive Solutions significantly accelerated the existing sales pipeline and quickly generated $2 million in net-new revenue opportunity during a three-month pilot program.
Unisys works with Extended Presence to set C Level appointments within 100 targeted accounts and yields 26% penetration rate
Unisys Technology, Consulting, Integration and Solutions Business Unit was in need of a focused C Level appointment setting effort to create qualified set appointments for a very strategic targeted list in order to increase their pipeline and secure new clientele.
Distributor targets SAP ERP installed accounts to introduce IBM software and hardware opportunities nationwide, producing 186+ appointments in 2010 and early 2011 within the Fortune 1000
Extended Presence was approached by a distributor to target SAP installed customers to develop qualified appointments for two strategic VAR partners working together. One partner is one of the largest IBM resellers in the world; the other is one of the largest SAP partners in North America. This campaign had a complex approach that targeted two unique selling propositions. The first one was an initial qualified assessment meeting that involved IBM and the IBM Partner, who were tasked with evaluating the efficiency of the current overall SAP deployment.
Integrated Marketing creates a boost in Lead Production
An award-winning, national Open Systems Integrator with several decades of experience partnered with EP to generate interest and set appointments with targeted prospects. The integrated campaign was developed and promoted with buy-in from the sales team, who provided their lists. The information was scrubbed, new contacts were added and obsolete contacts (nearly one-third of their list) were removed. In comparison to a single-touch appointment setting effort, this campaign, consisting of dimensional and unique direct mail packaging, timely HTML touches and follow-up calling, showed substantiallyincreased results:
- 37% greater number of appointments set for sales team
- Nearly 40% increase in projected sales pipeline
Best Practices for Teleprospecting
On November 23rd Extended Presence’s CEO participated in a Best Practices briefing and discussion with multiple other teleprospecting Executives, CEO’s and Sales/Marketing thought leaders. The attached document from Focus.com was released detailing the discussion and comprised of new best practices.
Executive Summary from Focus.com
When executed properly, teleprospecting is an effective lead generation and qualification strategy designed to deliver sales-ready leads directly to an account representative. A key component of this strategy is ensuring a smooth interaction between the inside sales representative and the prospect. In this guide, several Focus Experts have suggested their top tips and best practices for active teleprospectors.
Fortune 500 CXO Appointment Setting
An established top five Fortune 500 Technology firm has the challenge of setting up qualified CFO and VP of Finance face-to-face sales meetings for their Senior Managed Services Sales Team.
Fortune 500 CIO/VP Interviews – 45 Minute One-on-One IT Interviews With F500 CIOs and VPs of Technology
A leading Fortune 500 Technology Company merged with another large well known technology company. The merger itself had complications that affected the future of their combined products around the world. In an effort to understand how this massive merger would affect the market place, our client required real world input and feedback from Fortune 500 Technology Executives.
Reaching New Markets With Extended Presence!
The world’s leading provider of on-line medical content services was searching for an outsourced solution for penetrating a new market. Looking for ways to quickly secure new licensing agreements with Nursing Schools throughout the country, they looked to Extended Presence to develop a high powered turnkey sales team capapble of prospecting executive level contacts within the Healthcare community.