Boy it seems that the amount of expert vendors running around on the web posting their credibility and service capabilities constantly is kind of surreal at this point with all of the aggregate groups, social networks, etc . This to me is throwing off some people on how to find valuable best of breed vendors.I recently read a post from six ... Read more … [Researching new B2B Demand Generation vendors: Who really represents the Best of Breed in their industries and what does that criteria look like and how do you find them?]

Recently over the holidays I received what at first glance, looked like an attractive offer from one of my credit card vendors. It was for a free companion flight to Europe if I spent a certain amount of money before the end of the year. The ironic part of this marketing piece is that this credit card company knows that I do not have the ... Read more … [Understanding your Target Audience before spending your marketing dollars]

Ask yourself the following. We recently had the unfortunate opportunity to work with what I would consider potentially the worst channel marketing program in North America. • Do you ask your vendors to set a guaranteed # of appointments and pay them half market value? • Do you let Partners determine the data that they want to target and ... Read more … [How do you know you potentially have the worst channel marketing program in the world?]

Be consistent and well organized while trying to be absolutely unique and personalized (take a direct customized marketing perspective).Many inside sales reps fall down because they simply aren’t great organizers. So for example they call a prospect and then forget to follow up even with tasks set or reminders being provided by their CRM. This ... Read more … [“Inside Sales Tips: What are the tips for success you would give an individual inside sales rep?”]