We have been focusing on this quite a bit lately and internally as an organization. It’s an interesting exercise to see if you are truly customer centric or customer service oriented or neither? For example here is what we are trying to do with good Customer Centric behavior based upon a recent client issue.  One Director of Marketing client ... Read more … [Are you customer centric or more importantly are your vendors or agency?]

We were talking to an artist the other day about her work and how important the framing of a final painting is.  The interesting story here and lesson that we learned was that she had a very good piece she framed herself that was in a gallery for 12 months with no interest from any buyers. Then one day the dealer called from the gallery ... Read more … [What you can learn from Art when it comes to the Art of Cold Calling?]

Being found in the first few search results of Google is one of best forms of advertising you can get. And this is largely what Search Engine Optimization (SEO) is designed to do, optimize your web assets so they’re ranked highly on popular search sites. Sure, there are other sites and other considerations but Google and Bing are by far the ... Read more … [Using SEO for leads? Watch out for things like Pandas, Penguins and Hummingbirds.]

We’re talking with a company about doing an outbound program to generate leads from a very specific group of prospect companies. Obviously, their management understands that if they’re going to win business from target companies they’ll have to do some outbound and personal selling to get them. We haven’t asked but are assuming that the ... Read more … [Planning to Build an In-house Lead Gen Team? Reduce Your Risk With This Strategy]

It’s amazing how similar two seemingly different prospect groups can be when it comes to expectations for appointment setting. On one hand is the F500 division leader that needs leads for a nationwide sales force. The other is a new entrepreneur that is a technical expert in their field. Both offer solutions that were developed based on real ... Read more … [Is Spaghetti-on-the-Wall Lead Generation leaving you Hungry for More?]