We recently ran some analysis on projects from last quarter. What we found still reigns true about data, it still has a tremendous outcome on projects. We will provide a couple examples here.
One recent project involved form fills from specific videos around Big Data. We were able to convert out of 86 accounts 21 qualified opportunities from form fills and we received the data three months after it was digested online. The only hurdle was that these were early research oriented opportunities but they were mid-sized to fortune 1000 organizations and we allowed our client to identify who was looking at this opportunity and start very good conversations with very good details provided by our call team. We had to shake our head since there is a lot of popular research out there that praises the quick call to action on inbound form fills. We think this may have been the exception due to the complexity of the topics being discussed.
The Second project involved the targeting of an industry database. Because the project focused on such a niche group of businesses we found that the results were 40% better than normal due to the purchase of this strategic database.
Once again we believe that developing strongly defined, deep databases creates tremendous value and opportunity for your demand generation efforts and when Teleprospecting is utilized. If you could move results on any program by 30-40% we think you should spend more time on the data involved in those projects.